The Black Friday sale Is the most anticipated season of the year. It is characterized by large discounts from different businesses, especially online. The Black Friday is the beginning of the Christmas holiday sale. And guess what?, 

This article will get you prepared to make 10 times more sales sustainably!. Keep Reading;

1. Create a plan early 

You should have a well laid out Marketing strategy. Your marketing strategy should consist of the start and end date of the sale, your target audience,the goals you aim to achieve from the sale, your Key Performance Indicators,your product/service details, employee roles and distributor details. 

Provide exclusive early access to deals for subscribers or loyal customers. This not only builds anticipation but also helps grow your email list, which can be leveraged for future promotions. Make sure you document every step you will need to take so you have a guideline for your actions. This will make sure that you’re right on track. 

2. Select the Product or service for sale

 You should select the product or services you wish to put up for the black Friday sale. You should also decide how much you are willing to give away as a discount. Please don’t give a discount at the detriment of your business. Give only what you can let go of. Create a separate section of the chosen products and or services In your business building or online store so it doesn’t mix up with others that are not for sale on Black Friday. You can also decide to put up all products and/or services on a black Friday discount. Remember, only give out a percentage you can let go of.

Use countdowns on your website and in email campaigns to create urgency. This taps into the fear of missing out (FOMO), encouraging customers to act quickly.

Implement short-term flash sales with significant discounts. These time-limited offers can prompt immediate purchases, maximizing sales within a brief window of time

3. Build a landing page

A landing page will help you generate leads. It will also direct your prospects to a page where they can choose  to purchase the products. A Landing page is seasonal, it has to be designed specially to suit the Black Friday vibe. You can use some free Landing page sites like google sites, launch rock,carrd, convertkit, selar, Disha, or Ucraft to design your black Friday sale landing page. Ensure your website is fast and user-friendly. Slow load times can deter potential buyers, while an optimized site enhances the shopping experience, leading to higher conversion rates.

Leverage social media platforms to promote your Black Friday deals. Engage with followers through interactive posts, stories, and live sessions to maintain interest and excitement leading up to the event.

4. Create discount codes

Using Discount codes will help you automate the selling process if you use an e-commerce website. You can set up the codes on the backend of the website to ensure that transactions go on seamlessly for your new and existing customers. Discount codes also make your customers eager to buy the product. A great tip you should take is to set up an expiry date for every coupon code you give out. This inspires the Fear Of Missing Out technique of selling to your customers.

5. Prepare your creatives 

You would need attractive graphics designs, a copy describing the unique features of what you are putting up for the Black Friday sale, reviews, and compelling videos. Use your brand colours. Use fonts that will make it easy to read your content and talk or write about the benefits of your products and/or services more than you talk or write about them. Make sure you take your time to create them if you can . You can also let a professional to handle this process for you. 

6. Run sponsored ads

Creating an Advertising strategy helps you reach a wide audience. Your goal is to sell to as many people as you can. Running sponsored ads on targeted platforms will help you achieve this goal and To achieve it in a short time.

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7. Prepare your audience 

A great way you prepare your Audience is by leveraging your social media handles. You want to sensitize your social media Audience on every platform about your upcoming Black Friday Sale. Send them emails at least a week before you commence the sales.  Make sure you include a plan for your Black Friday sales in your content strategy. Start collecting emails in advance through pop-ups or social media campaigns that promise early access or special discounts. This creates a sense of exclusivity and urgency among potential buyers. Start your execution early enough so as to make your customers aware.

8. Make existing customers special

You can create special offers for your existing clients this season. A great idea is to run a referral contest to make them refer to as many people as they can with a promise to win a reward. You can also organise a flash sale for your highest paying customers where they can buy as much as they would like within a day or some hours. 

9. Prepare yourself to receive high sales order

You should sort out any bank issues you might have and prepare for unforeseen situations that can come up in the course of the black Friday sale. Have a plan B and a plan C and if possible a plan D so you can bounce back immediately if a problem strikes. Have a ready stock of the products you want to sell. Prepare your service tools. Communicate with your distributors, get enough data supply and any other thing essential for the success of the Black Friday Sale.

10. Partner with Businesses in your niche

If you want to go fast, go alone, if you want to go further, go together. Reach out to businesses in the same industry you operate in and partner with them on the Black Friday sales. Set up a documented contract. Publicize your partnership on your social media handles and watch the traffic flow in for both of you.

11. Collaborate with influencers

You can also collaborate with influencers who have authority over your target audience. Set up a meeting with them and make them your Black Friday sales ambassadors. Influencers can help you gain necessary traffic that you need for the  publicity of your Black Friday Deals. Set up a reward system for the influencers and make a plan to retain them because you might need them for your next big Christmas sale.

12. Prepare a plan to retain new customers after the sale

During the black Friday sales, you will gain new customers. Retaining your new customers is a goal you should achieve.

The sale might be over but business continues. You can also reach out to old clients via cold calling. 

Consider extending your Black Friday promotions into Cyber Monday or even beyond. This allows customers more time to shop and can lead to increased sales as they may make multiple purchases over the extended period. Analyze and Adapt:

After the event, analyze what worked and what didn’t. Use this data to refine your strategies for future sales events, ensuring continuous improvement in your marketing efforts.

In conclusion, send a thank you message to everyone who participated in your Black Friday Sale when it has ended.

Will you be making use of these tips to 10X your sales this season?

Tell us, which of the tips out lined would you be implementing?